Fashion Women's Fashion

Coach Wants You To Stamp Your Style With Authenticity 

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American luxury fashion house Coach is a mainstay in wardrobes around the globe thanks to its iconic handbag range, signature craftmanship and classic Americana style. Now, the brand has launched a bold new campaign that celebrates authenticity and individuality.  

“‘Unlock your Courage’ embodies one of the grounding ideas of our Fall 2024 collection, which is that we’re not interested in perfection. What’s interesting to us is personality,” says Coach’s creative director Stuart Vevers.

“Who better to show that than our incredible cast of ambassadors, who each bring that idea to life with their performances?” 

Vevers is referring to Coach’s new global ambassadors Elle Fanning, Charles Melton, Nazha and Storm Reid, and returning family members Jayson Tatum and Youngji Lee, who aren’t afraid to eschew fleeting trends in favour of self-expression. 

Elle Fanning joins Coach as a new global ambassador. (Credit: Supplied)

The Fall 2024 collection features a range of New York-inspired handbags, clothing, and accessories in timeless colourways and fabrics, from rich burgundy and chocolate brown to soft suede and quilted leather.

With versatile styling options—including bag charms, adjustable straps and new silhouettes—each piece encourages you to embrace personality over perfection. Below, we share our favourite picks from Coach’s new collection.

Express Your Real Self With Coach’s New Collection 

Times Square Tabby Shoulder Bag   

$895

With a new structured silhouette, the Times Square Tabby is a modern take on an archival 1970s Coach design inspired by the lively energy of New York City. The signature Coach hardware on its front flap signals quality and enduring style, making this piece of arm candy a wardrobe staple.  

Winley Mary Jane

$350

The best kind of shoes are both comfortable and classic, with the ability to be worn across several occasions—from a shopping spree to dinner and drinks. Coach has got it in the bag with the patent leather Winley Mary Jane, designed in the on-trend merlot hue to elevate any outfit from the ground up.  

Brooklyn Shoulder Bag 39

$895

The Brooklyn’s chic, slouchy silhouette is bound to become an instant classic. With a magnetic snap closure and spacious interior (it can fit a 15″ laptop), this hobo style piece is crafted from natural grain leather for a luxurious, soft feel. What’s not to love?  

Times Square Tabby Shoulder Bag 17 

$725

Small but mighty in style, the 17 can be comfortably tucked underarm for easily stowing away essentials, such as a phone and lipstick. Featuring gold hardware and a quilted nappa leather exterior, this classic chalk bag is the epitome of opulence.  

Tabby Shoulder Bag 20 

$795

This limited-edition shoulder bag in a gorgeous maple hue is the perfect companion from day to night. Designed with two detachable straps, it can be carried by hand, styled as a short shoulder bag or worn crossbody for ultimate versatility, encouraging you to express your personal style.  

The post Coach Wants You To Stamp Your Style With Authenticity  appeared first on ELLE.

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